DIGITAL and SOCIAL MEDIA MARKETING

In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing. Digital marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant and Time Related); and you should benchmark against your competitors to ensure that you are more effective.

Course Coverage

  • Module 1 Basic IT Skills
  • Module 2 Social Media Marketing
  • Module 3 Email Marketing
  • Module 4 Facebook
  • Module 5 Twitter
  • Module 7 Instagram
  • Module 8 YouTube
  • Module 9 LinkedIn
  • Module 10 Flicker
  • Module 11 Pinterest
  • Module 12 Google Analytics
  • Module 13 Google AdWords
  • Module 14 Social Media Automation
  • Module 15 Search Engine Optimization
  • Module 16 Freelancing
  • Module 17 Social Bookmarking and Reddit
  • Module 18 Affiliate Marketing
  • Module 19 Certifications
  • Module 20 Ads Designing  

Participant Profile

No previous experience is required, however participant with educational background equal to FA/F.Sc or above will get most of it. Those who aiming to develop a sound base in digital marketing are eligible for this course.

Instructor Profile

A team of qualified and experienced professionals in digital media tools will conduct this course.

Requirements:

  • Basic knowledge of windows operating system
  • High Speed Internet
  • Laptop/Computer/Smart Phone.
  • MS Office
  • Learning Outcome
  • By successfully completing this course, students will be able to:
  • Online & Offline SEO
  • Competitive Analysis for Smarter Marketing
  • You will learn how to use dozens of proven digital marketing strategies
  • You will learn how to use all of the most popular social media platforms to grow your business
  • You will see tangible results by taking action throughout the entire course