The British Council partners with TUSDEC on the research study of Women’s Empowerment through Craft, Entrepreneurship and Technology. Through this research TUSDEC is meant to identify potential partners in Pakistan, including organizations already operating in the above mentioned fields and potential sources of funding for future programmes. TUSDEC also identifies the need and opportunity for the British Council to develop projects in craft sector. TUSDEC is pinpointing the gaps in the sector needs a future Programme could fill, such as design innovation support, enhanced international connections and business support.


  1. To provide craft and entrepreneurship landscape broadly and in relation to female communities.
  2. To understand the skills gaps and labor shortage affecting the crafts sector, including any differences or similarities across countries.
  3. To identify key players in relation to the skills gaps and shortages; outline market demand for their products.
  4. To identify potential partners and possible co-investors for future Programme development.
  5. To assess the role of technology and digital in the work of the key players – consider whether there are any key players using technology, specifically mobile and digital technology to advance their work.


  • Literature Review
  • Help in designing Institutional and Individuals Questionnaires
  • Conduct Institutional and Individuals interviews
  • Transcription & translation of Questionnaire and data
  • Data Analysis and data compiling
  • List of Key stakeholder in craft sector
  • Recommendations
  • Final Report


Duration: 3 months

Partner: The British Council